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Media Contact: Sharon Kersten 305.458.3639 / kerstenpr@att.net

Palace Bar Launches "Palace Boys,"THE FIRST ONLINE lgbt Reality Show -- Innovative Interactive Technology will be utilized in National Search For Palace Boy 2011

Miami Beach, FL (12-15-10) --- Palace Bar has announced the launch of "Palace Boys," a web-based reality show that will pit ten contestants against each other in the search for Palace Boy 2011! This isn't your mother's reality show; unless your mother likes to dress in drag and sing her heart out on stage.

As the first and only gay establishment with a fabulous ocean view, Palace Bar is breaking new ground once again with PalaceBoys.com. It is the first online LGBT reality show, using a wide range of innovative and interactive technology, social media and cameras focused on the contestants for all the world to see.

What makes this show different is…everything! The final contestants will be completely interactive – with each other and with the public. They will live together and work together. They will be using social media, keeping a blog, providing video updates and even recording each other.

Viewers throughout the world will be able to upload video questions and comments, and can chat live with their favorite contestants. If the technology is out there, they are using it on this show!

Contestants must be male, age 21 or older to enter, which consists of filling out an application and uploading a video at www.PalaceBoys.com. Based on votes from the public, along with ratings from a panel of judges, ten semi-finalists will be flown to Miami Beach on February 2, 2011 (Flights from within Continental U.S. only). For the next ten days, with cameras on them 24/7, they will live together, play together and work together at Palace Bar, while competing for votes in "challenges.”

On February 12, the kingdom (or queendom) will be whittled down to six finalists, who will continue to work hard and party hard, enjoying all that Miami Beach has to offer. On Saturday, April 16, the six finalists will grace the Palace Bar float for the fabulous Miami Beach Gay Pride, where they will really be able to strut their stuff in front of tens of thousands of people, working the crowd to get more votes.

Palace Boy 2011 will be announced on April 30! The winner will receive more than $5,000 in cash and prizes, the opportunity to continue working at Palace Bar for the next year, an electric bicycle from The Electric Bicycle Store and a professional photo shoot. The winner also will grace the cover of a local LGBT publication.

No one knows what will happen when a group of larger-than-life characters run wild while trying to secure the title of Palace Boy 2011, but that's what the show's producers anticipate will make this the hottest show on the web.

If you or someone you know has what it takes to be a Palace Boy, go to www.PalaceBoys.com. And let the fun begin!

About Palace Bar
Located at 1200 Ocean Drive in the heart of the Art Deco District, Palace Bar has entertained countless men and women for decades. Their legacy of infamous weekend drag shows, luscious libations and mouth-watering burgers prevails today. It is the place to be on South Beach -- Whether gay, lesbian, bisexual, transsexual or straight, it's guaranteed to be fun.

www.palacesouthbeach.com .

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