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Contact: Bruce H. Joffe

Telephone: 262-456-2740
E-Mail: bjoffe@mbc.edu

for immediate release

A Hint of Homosexuality Wins Top Publishing Honors; Book Chronicles 'Gender Ambiguity' in American Advertising

RACINE, WI (10-22-08)--Professor Bruce H. Joffe's book A Hint of Homosexuality? Gay and Homoerotic Imagery in American Print Advertising (Xlibris: 2007) has been named "Winner" and best book in the Gay/Lesbian: Non-Fiction category of The National Best Books 2008 Awards competition sponsored by USA Book News. Earlier this year, the title was honored as a Bronze Medalist in the Gay/Lesbian category of the 12th annual (2008) IPPY Awards Competition.

Featuring reproductions of classic print advertisements and Joffe's tongue-in-cheek commentary, the book asserts that ideas about homosexuality can be traced in print advertisements appearing in American periodicals from as far back as a century ago.

The author examines trends, themes and advertising campaigns that, he contends, support a basis for believing romantic and/or sexual interest between members of the same sex appeared in ads published by American newspapers and magazines.

Explicit or implied, impressions of homosexuality in more than 225 advertisements published by major manufacturers, retailers, companies and well-known brands over the past hundred years or so are depicted and assessed.

Some same-sex ads are "strangely erotic while others may be silly caricatures, more burlesque than bizarre," holds Joffe. By and large, however, he says, "most tend to be snapshots of the male (and, to a lesser extent, female) convivial spirit observed in intimate conditions and circumstances."

A professor of communication at Carthage College (Kenosha, WI), Cardinal Stritch University (Milwaukee, WI), Mary Baldwin College (Staunton, VA), and earlier at George Mason University (Fairfax, VA), who's focused on gay and lesbian studies, Joffe says that he has tried to temper his academic research with a more popular voice.

A Hint of Homosexuality? (Trade Paperback ISBN 978-1-4257-6466-1; also published in hard cover: ISBN 978-1-4257-6510-1) is available from all online booksellers.

Author royalties from this book benefit the Commercial Closet Association, a non-profit 501 (c) (3) organization working to influence the world of advertising to understand, respect and include lesbian, gay, bisexual and transgender (LGBT) references to achieve a more accepting society while achieving successful business results.

An excerpt is posted at www.xlibris.com/bookstore/bookdisplay.asp?bookid=40500. Review copies are available from the author.


Book cover


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