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Eyal Feldman, founder and CEO of Boy Butter LLC, to swim seven miles roundtrip across Lake Mead's Boulder Basin near the Hoover Dam; all proceeds to be donated to SAGE.

Media Advisory: Lesbian, Gay, Bisexual and Transgender Elders to Benefit from Philanthropist's Annual Marathon Swim

(08-23-11) WHAT: This fall, Eyal Feldman, founder and CEO of Boy Butter Lubricants, will embark on a solo charity swim at Hoover Dam This is a Long Swim, to benefit Services and Advocacy for GLBT Elders (SAGE). The swim, totaling seven miles, is roundtrip from Las Vegas Bay, Nevada, to Shelter Cove, Arizona. SAGE, the country's oldest and largest LGBT aging organization, has pioneered some of the country's most successful services for LGBT older adults, including the country's first LGBT “friendly visiting” program for homebound LGBT older adults, the first drop-in center for LGBT older people and the first support group for LGBT older adults living with HIV/AIDS.

Feldman, a longtime volunteer as a Friendly Visitor, said of his decision to designate SAGE as the beneficiary of his annual swim, “SAGE is an organization that is very close to my heart, and one that I personally volunteer for and personally support.” This will be Feldman's fourth charity swim.

WHERE: Lake Mead, Nevada

WHEN: Sunday, September 18, 2011

DONATIONS: Donations can be made online at sageusa.org/hooverdamswim or by mailing a check to SAGE, 305 Seventh Ave., 15th Floor, New York, NY 10001. Sponsorship information is also available online.

CONTACT: For more information about Eyal Feldman's swim, please contact C. Nathan Harris, Director of Individual Giving, at 212-741-2247 ext. 254 or nharris@sageusa.org.

Services & Advocacy for GLBT Elders (SAGE) is the country's largest and oldest organization dedicated to improving the lives of LGBT older adults. SAGE has pioneered programs and services for the aging LGBT community, provided technical assistance and training to expand opportunities for LGBT older people across the country, and provided a national voice on LGBT aging issues. In 2005, SAGE became the first official LGBT delegate at the White House Conference on Aging. In 2010, SAGE was awarded a three-year $900,000 grant from the U.S. Department of Health and Human Services and the Administration on Aging to create the nation's only national resource center on LGBT aging Learn more at sageusa.org.

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