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07/04/2007

FOR IMMEDIATE RELEASE

Towleroad Contact:
Michael Goff
646-202-1663
mike@towleroad.com

NEWSWEEK NAMES TOP GAY SITE, TOWLEROAD, ONE OF 5 'HOT BLOGS' 'YOU NEED TO KNOW NOW'

"IT" BLOGS LIST INCLUDES LEGENDS DEADSPIN, PEREZHILTON, DAILYKOS, CUTEOVERLOAD.(July 9 issue)

NEW YORK - Towleroad.com is named one of the five "It Blogs" in Newsweek's special double issue (cover: July 9, 2007.) The list features the top blog in each of five key online categories as determined by independently reported page view statistics and then editorially selected as important for Newsweek readers.

As top site in the "Gay" category, Towleroad.com is tapped to join four of the most accomplished blogs of all time: Openly-gay "Gossip" category-leader Perez Hilton, blog legend DailyKos.com is number 1 in "Politics", another friend of Towleroad, Nick Denton's Deadspin.com leads "Sports", and who can get enough of those furry animal pictures on "Pets" category winner CuteOverload.com.

Other recent recognition for Towleroad has included breaking into the top 10 gay sites on every major ranking -- one of the only without adult content or dating profiles. In addition, AOL's Switched nameed Towleroad to its list of Best Blogs, and Andy Towle it's founder was named to Out magazine's Out 100, and chosen (with Perez Hilton and Defamer) as Advocate's "person" of the year.

Advertisers are increasingly paying attention. Major fashion (example: Armani Exchange), travel (Luxury Link Travel), and consumer electronics (Nikon, AOL, others) marketers have discovered the demographics and loyalty of the audience in the past months as well. Towleroad's audience of 450,000 uniques/month (approximately 2.5 million pages) is 95% male, 90% US & Canada, 77% 18-45 years, 65% 25-44 years, 52% earn $75,000 and 40% earn more than $100,000.

Towleroad is the must-read site for more gay men. It is 100% professionally produced. Is rated PG-13. And covers news, entertainment, media, style, photography, and gossip for an extremely well connected audience of gay men in major US cities. 35+% work in media, entertainment, arts and infotech.

urls:
Towleroad.com: http://www.towleroad.com

Catch Up On Hot Blogs - Newsweek Society - MSNBC.com http:// www.msnbc.msn.com/id/19389305/site/newsweek/

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Initially the personal blog of Andy Towle, a professional phototgrapher, published poet, and former national magazine editor, it gained a big audience from his comprehensive coverage of Brokeback Mountain. Joined by Out magazine founder and former Microsoft executive, Michael Goff, the Towleroad again doubled its readership in time to publish the first review of Dreamgirls anywhere online or off. Gay people are everywhere. Towleroad is the best way to reach the urban, media savvy ones who go to opening weekend, order top shelp, travel all the time and who somehow hold down rewarding jobs they love on top of it all.



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